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US broadcaster also signs multi-year Caesars Entertainment and DraftKings deals.
  • Posted: September 14 2020
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  • By: Steven Impey
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    • ESPN Sports Betting channel includes ESPN2’s Daily Wager and SportCenter
    • William Hill sports betting apps included in ESPN's Caesar Entertainment deal
    • New online show Bet available live and on-demand via ESPN app and social feeds

    US broadcast giant ESPN has launched a YouTube channel dedicated to sports wagering as part of a digital expansion of its betting-related content portfolio.

    The new ESPN Sports Betting channel will contain segments from the network’s linear sports betting news show Daily Wager, which usually airs on ESPN2. Other content, including coverage from the network’s SportCenter show, will also be included on the channel.

    Meanwhile, ESPN also plans to debut a new sports betting show called Bet across all its digital platforms. Co-hosted by Joe Fortenbaugh and Tyler Fulghum, the show will be streamed three times a week and is also available to watch on-demand.

    The show’s first production will stream ahead of ESPN’s Monday Night Football (MNF) doubleheader. While times may vary due to events, subsequent Monday shows will go live at the usual time of 6.30pm ET, while streams on Wednesday and Thursday have been billed for 7.30pm ET.

    Coverage will be available via the ESPN app and social feeds, including YouTube, Facebook and Twitter.

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    Bet will allow us to connect with fans and drive the conversation in a way that leverages what we do best on social and digital platforms,” said Mike Foss, ESPN’s senior director for digital and social content.

    “We have seen tremendous success and growth in our slate of digital shows in 2020. Bet will showcase an amazing new studio in The LINQ [Las Vegas] and we are tremendously excited about delivering a new live and interactive show core to our audience expansion priority.”

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    ESPN has also signed two multi-year partnerships with Caesar Entertainment and DraftKings. Under the terms of each deal, Caesars will become ESPN's exclusive odds provider, while betting operator DraftKings becomes the sports network's exclusive daily fantasy sports provider.

    Both parties will also become co-exclusive sportsbook link-out providers to ESPN. As part of its deal with Caesars, US sportsbook William Hill's betting apps will also appear on ESPN's digital assets, including the ESPN web and mobile platforms and the ESPN fantasy app.

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    “Our new agreements with Caesars and DraftKings collectively represent the next significant milestone for ESPN to diversify our exposure and deepen our commitment in the sports betting space,” said Mike Morrison, ESPN's vice president of business development and innovation.

    “We began growing the experience through content, followed by odds utilising William Hill’s sports betting data and a new state-of-the-art studio facility in Las Vegas through our deal with Caesars, and now with the addition of DraftKings, we are bringing together the sports media leader with two of the top brands and best products in the segment.”

    William Hill was recently named the exclusive sports betting operator for Caesars Entertainment, following the casino's merger with Eldorado Resorts in July. Lady luck slot videos.

    William Hill's chief executive Ulrik Bengtsson added: 'ESPN is one of the pre-eminent brands in sports. Tens of millions of fans will now have a direct link to our sports betting apps and odds. Giving ESPN users this access will accelerate our leadership as we continue to expand in the US.'

    The move comes amid a flurry of sports betting deals in the US, including a five-year partnership between Comcast-owned media group NBC Sports and Australian sportsbook PointsBet. That deal, reportedly worth in the region of US$500 million, was followed by a separate five-year agreement signed between PointsBet with the University of Colorado, marking the first gambling partnership in US college sports.

    Meanwhile, a multi-year sports betting deal was also recently struck by the Chicago Cubs Major League Baseball (MLB) outfit and DraftKings, which has also recently signed on former National Basketball Association (NBA) icon Michael Jordon as a special advisor.

    Ongoing growth in US sports betting comes after the US Supreme Court ruled in May 2018 that individual states would be given power to legalise sportsbooks.

    Eighteen states have since adopted new betting laws that have enabled leagues and franchises to cash in on betting sponsors. According to Axios, four further bills have been passed in North Carolina, Tennessee, Virginia, and Washington, while bills in nine other states are still active.

    Fox Sports will become the first major U.S. media company to put its brand on a sports betting operator.

    Fox Corp., the parent corporation of Fox Sports, announced Wednesday that it has purchased a 4.99 percent stake in online gambling company The Stars Group for approximately $236 million, according to a news release.

    The companies plan to launch sports betting app Fox Bet this fall and will begin taking bets in states with regulated mobile sports betting. The Stars Group is operating an online sportsbook in New Jersey and plans to open in Pennsylvania, one of the states that has passed legislation allowing for online wagering.

    In addition, the companies will offer a nationwide free-to-play game that will award contestants cash prizes for correctly predicting outcomes of games.

    Sports Business Daily and Bloomberg first reported the partnership between Fox Sports and The Stars Group.

    'Digital sports wagering represents a growing market opportunity that allows us to diversify our revenue streams, connect directly with consumers and expand the reach of the Fox Sports brand,' Eric Shanks, CEO and executive producer of Fox Sports, said in the release announcing the partnership.

    Last May, the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act of 1992, the federal statute that had restricted state-sponsored sports betting to primarily Nevada. Since the Supreme Court's landmark ruling, legal sportsbooks have begun operating in seven states in addition to Nevada: Delaware, Mississippi, New Jersey, New Mexico, Pennsylvania, Rhode Island and West Virginia.

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    Indiana Gov. Eric Holcomb signed sports betting legislation into law Wednesday, joining Montana as states to authorize sports betting in 2019. Iowa and Tennessee also have advanced sports betting bills and are awaiting action by their respective governors.

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