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UFC®, the world's premier mixed martial arts organization, announced a new partnership with, the world's largest cryptocurrency casino and sportsbook.

LAS VEGAS, March 7, 2021 /PRNewswire/ -- UFC®, the world's premier mixed martial arts organization, today announced a new partnership with, the world's largest cryptocurrency casino and sportsbook.

Under the terms of the agreement, will become UFC's first-ever 'Official Betting Partner' in Latin America (excluding Brazil) and Asia, creating a new sponsorship category for the organization.

As part of this partnership, UFC and will collaborate to improve UFC's betting experience at Stake, providing exclusive promotions, VIP experiences and producing exclusive social and digital content featuring UFC athletes, including UFC champion Israel Adesanya, who recently became's first-ever brand ambassador.

'We're thrilled to partner with an exciting and emerging platform like to offer exclusive digital and social content to our fans, as well as an innovative gaming experience,' UFC Vice President of Global Partnerships Nick Smith said. 'UFC prides itself on being innovators, and is a unique way for fans to experience the action and excitement of UFC.'

Sportsbook and Casino information, guides and tips to maximize your Bitcoin profit while betting on Stake. Feb 16, 2021 Comcast holds a 9.3% stake in FuboTV, the self-proclaimed 'sports-first' virtual multichannel video programming distributor (vMVPD), according to a filing with the US Securities and Exchange. A two-year consecutive winner of EGR's Asian Operator of the Year, SBOBET is the world's leading online gaming company specialising in Asian Handicap sports betting and in-play live betting. Bullseye fruit machine for sale. FOX Bet is the new sports betting platform available in New Jersey and Pennsylvania. Bet your favorite sports while taking advantage of daily promotions.

'All of us at Stake are massive UFC enthusiasts. We're excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.' - Said Milan Jovancevic, Stake's Public Relationships Manager.

UFC and officially launched the partnership on Wednesday, March 3, with exclusive digital and social content surrounding Fight Week leading to the highly anticipated UFC® 259: BLACHOWICZ vs. ADESANYA which took place on Saturday, March 6, live from UFC APEX in Las Vegas.

Established in 2017, is one of the fastest growing betting brands in global history, offering an unrivaled online crypto gaming experience for its users. For more information, please visit

About UFC®

UFC® is the world's premier mixed martial arts organization (MMA), with more than 625 million fans and 142 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 territories. UFC's athlete roster features the world's best MMA athletes representing more than 70 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit and follow UFC at, Twitter, Snapchat, Instagram and TikTok: @UFC.

About Stake is the world's biggest crypto casino and sportsbook, which has made its name for itself with an unprecedented 35 billion bets processed in just 3 years. Stake is making waves in the betting sphere, through its unique platform, games and approach towards hospitality. Elite odds, exciting promotions, instant withdrawals and a leading social experience has been the catalyst for their quick rise, now one of the leading betting companies globally.

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Comcast holds a 9.3% stake in FuboTV, the self-proclaimed 'sports-first' virtual multichannel video programming distributor (vMVPD), according to a filing with the US Securities and Exchange Commission (SEC).

According to the disclosure made on February 11, a handful of Comcast-related entities, including Comcast Bidco Holdings, Sky UK Limited and Sky Ventures Limited, hold about 6.95 million shares of FuboTV. Disney and ViacomCBS also hold minority stakes in the vMVPD. AMC Networks recently disclosed that it no longer holds a stake in FuboTV.

FuboTV, an OTT-TV service with about 545,000 subscribers, has recently acquired two companies that will help it to enter the online sports wagering business.
(Image source: FuboTV)

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Comcast has been asked to comment on the strategic reasoning behind its stake in FuboTV.

Update: Sky made an investment in FuboTV a couple of years prior to Comcast's 2018 acquisition of Sky, according to Comcast.

Richard Greenfield, an analyst at LightShed Partners, who is not a big fan of a 'broken' vMVPD business model that has succumbed to the same issues plaguing traditional pay-TV providers, pointed out on Twitter that Comcast, which owns NBCUniversal, first acquired a much smaller piece of FuboTV years ago in return for carriage. 21st Century Fox and ViacomCBS have also acquired stakes in FuboTV linked to network carriage deals, Multichannel News reports.

Streaming fits into Comcast's 'core tenets'

At the same time, this latest filing enters the picture as streaming becomes increasingly important to Comcast and NBCU.

Comcast acquired Xumo, a provider of free, ad-supported streaming services, last year, and Comcast-owned NBCUniversal launched Peacock, a premium streaming service, nationwide last summer.

Comcast has also hinted at its interest in extending the reach of Flex, its video streaming platform for broadband-only customers, outside the company's cable service footprint. In addition, Comcast has confirmed that it's interested in expanding its X1 software stack to smart TVs on a global basis, with reports that Comcast and Walmart are in talks to develop, distribute and promote smart TVs equipped with software and apps developed by Comcast.

Comcast's NBCU still owns about a third of Hulu, but could sell that stake as early as 2024 as part of a deal struck in 2019 that gave Disney full operational control of Hulu.

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From a broader standpoint, Comcast has identified content aggregation and the scaling of its platforms to succeed in streaming among the three 'core tenets' of the company's strategy. Providing customers with fast and reliable broadband is the other.

It's not yet clear if Comcast's stake in FuboTV is an indicator that the operator intends to integrate the FuboTV service onto its Flex and/or X1 platforms. Last summer, Comcast integrated a range of pay-TV packages from Sling TV, including Sling's primary Orange and Blue pay-TV packages, on Flex.

Comcast's ownership disclosure also emerges as FuboTV looks to differentiate in a crowded vMVPD market that includes several players, including FuboTV, that have been forced to raise rates amid expanding channel lineups and rising programming costs.

FuboTV reported last month that it expected to end 2020 with more than 545,000 subscribers, beating prior guidance of 500,000 to 510,000. FuboTV, which reports final Q4 results on March 2, said it expects to end the period with revenues in the range of $94 million to $98 million, up from previous guidance of $80 million to $85 million.

While pay-TV packages are FuboTV's primary business, the service is making plans to enter the online sports wagering mix. FuboTV, which recently acquired Balto Sports and Vigtory to back that effort, intends to introduce a free-to-play offering and later expand into real money wagering in 'regulated markets.'

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— Jeff Baumgartner, Senior Editor, Light Reading

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